Real estate investing and real estate marketing are two quite different things, although many people think that they are one and the same. The truth of the matter is that there are some significant differences between these two very different fields. Investing refers to the buying and selling of property for profit; whereas marketing encompasses all the aspects related to getting the attention of potential buyers for your property so that you can sell it for profit. While marketing covers a variety of methods and strategies for getting your name and your real estate brand known, here are some methods to help you understand what is involved in real estate marketing.
One method of marketing in the real estate market that has been used for decades is to encourage more home buyers and sellers to register with the National Association of Realtors (NAR). This is a nationwide network of real estate agents who are registered members of the organization. As a registered agent, you have access to information about home prices, trends in the housing industry, home builders and other important information regarding the home-buying and selling process. When you are able to connect with potential home buyers and sellers and get their input, you will be better able to advise them about home prices, trends in the housing industry and other important issues and concerns.
Another useful method for marketing in the real estate market is to launch a coordinated marketing campaign to promote the first half of the decade. Since home prices took a nosedive beginning in the first half of the decade, home buyers have been more cautious about purchasing. Since there are so many homes available, low interest rates have been an advantage for homebuyers. By launching a coordinated marketing campaign in the second half of the decade, you will be able to drive homebuyers to purchase their houses at low interest rates and then resell them at higher rates once interest begins to pick up.
Another potential marketing strategy for the second half of the decade is to reduce the glut of homes on the market as much as possible. If there are so many homes on the market that are being sold at low prices, there will be less competition for them. Since competition is good for the consumer, this means lower prices and less competition as well. It is important to reduce the glut of homes on the market to benefit from the power of low mortgage rates and less competition.
One last strategy for marketing in the second half of the decade is to take advantage of the fact that there is no real estate bubble. Homebuyers may be concerned about home prices, but they should realize that the glut of homes on the market is temporary and not related to any current trends in the housing industry. In addition, the low inventory that we have been experiencing for the past two years is also temporary. Therefore, it makes sense for homebuyers to purchase their homes now while prices are still low.
The strategies above represent just a few of the ideas we can use now to work within a saturated market to make a killing on the housing market. Home prices were already high in the first half of this decade, so using these strategies to further reduce the glut of homes on the market and push prices down even more will prove to be an excellent way to make a profit. These strategies do not involve borrowing money from investors or taking out loans from the government. The strategies below are all methods that can be utilized by homebuyers on a very small budget to find great bargains on homes.